There was once a time when broadcast companies operated in the public interest. It was the law. Of course, the term "public interest" was subject to different interpretations (even by the government), so some companies did as little as possible to comply. Others did more. Jefferson Standard (later Jefferson Pilot) Broadcasting did much more.
Its philosophy was, operating in the public interest is a moral responsibility. The tone was set at the top, by the man named Crutchfield. He encouraged and challenged us all to ask, what else can—what else must—we do to make life better in the communities we reach?
Over the years hundred of cultural, educational and religious organizations, and individuals, benefitted from Jefferson's contributions, on and off the air.
Periodically, at great expense, the Company printed and mailed thousands of copies of Power For The People, a six-page review of some of the efforts done lately to enrich the area. On the cover page of each edition there appeared a quote from Thomas Jefferson, "When a man assumes a public trust, he should consider himself as public property."
Click here to view Power For The People for January, 1967.
Jay Torrence (left) and Charles Crutchfield conferring at the main entrance as they await the arrival of the motorcade of Julie Nixon, daughter of then President Nixon.l