WBT - The Early ThirtiesPrograms

The Charlotte Observer, Aug. 24, 1930

WBT To Offer Big Programs In Coming Days

Gluck Announces Number of Features to Go on the Air Over Local Station This Fall.

Definite outline of Fall and Winter plans of the Columbia Broadcasting system of particular Interest to radio listeners in the two Carolinas has been received by station WBT, Charlotte member of the chain, according to E. J. Gluck, general manager.

A number of new script and musical programs, all of the big sport events, the Philharmonic Orchestra, guest artists of national reputation, interesting over-seas broadcasts and an elaborate program of educational features are included.

"Prediction Interviews," a new Friday feature presented by William Wrigley, Jr., will bring to the air three of the outstanding football coaches, Knute Rockney, Tad Jones and "Pop" Warner, who will take turns in predicting the outcome of the season's most important contests. The series will start at 9:30 P. M., Friday, September 5th, and the comments will particularly concern the game to be played the following day.

The World's Series baseball games, the tennis matches at Forest Hills, the America's Cup yacht races, the Harmsworth speedboat trophy races at Detroit, the national professional golf finals the amateur golf finals, the international polo matches are all promised to listeners-in.

Twenty-nine Philharmonic Symphony concerts will be transmitted during the season of 1930-31. The first will be heard from Carnegie Hall on October 5.

The American School of the Air will launch its series on October 20 with supplementary educational programs. Co-sponsored by the Columbia system and the Grigsby-Grunow Company of Chicago, it will include 105 programs specially prepared for broadcasting to classrooms. To handle this program which is expected to reach six million children, the staff of the School of the Air and the Columbia system have been augmented. Some of the foremost authorities in art, literature and music have been engaged and several noted European authorities will appear in some of the programs.

A series of beauty advice programs given by Barbara Gould will start early in September, as will broadcasts sponsored regularly by the New England Confectionary Company, the Minneapolis-Honeywell Co., Francis H. Leggett Co., and the Forhan Company.

Two programs which attained wide popularity last season, "The Evening in Paris" and the Van Heusen features are to start on September 15 and 18 respectively, while a novel dramatic series offered by the Hamilton Watch Company begins September 25.

The American Maize Products Company will go on the air September 15th, and the American Chain Company is to start its new feature November 7. A new revised series of the Paramount-Publix hour gets under way August 26.

By arrangement with the British Broadcasting Company many prominent foreign speakers will be heard during the popular Sunday noon London broadcasts. These include John Masefield, Sir Oliver Lodge, Lord Beaverbrook, Sir Herbert Samuel, the Marquis of Zetland, Mrs. Mary Agnes Hamilton, Viscount Astor and H. G. Wells.

 

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