WBT - The Early ThirtiesIn The News

The Charlottean, Oct. 1932

THIS RADIO STATION OF OURS

We pause to remark that there are mighty few people indeed, in Charlotte or in the Carolinas, who realize just how big a radio station this community has in its heart!

That business-like transmitting plant of WBT out on the Nations Ford Road houses a tremendous array of costly electrical equipment—there are several good sized fortunes invested in it, but that's not all of the story.

There's a long stretch of territory between Philadelphia Pennsylvania, and the keys at the Southern-most tip of Florida, and in all that land there stands but one super-power radio station—Charlotte's own WBT.

Every citizen of this community should be proud of it. And a lot of favorable comments should be heard frequently, instead of only infrequently, on the quality of service that is rendered to owners of receiving sets.

It is hard, true, to judge the merits of anything, when one has little or nothing to make a comparison by. But visitors in Charlotte from other cities in the South are quick to note the difference between WBT's broadcasts and those of stations in their own cities, and they don't hesitate to say nice things of WBT.

When out-of-town folks from the big cities up North, however, listen to productions like the Dixie Mammoth Minstrels, Majestic Time, Philco Phil, and insist that they must be network productions emanating from the big studios in New York, there indeed is proof aplenty that the staff radio artists and musicians right here in Charlotte are top-notchers—what?

Letters received from many hundreds of radio fans in every state in the Union commenting on the dedication programs of station WBT, which were broadcast in August, attest to the fact that our new superpower station is publicizing the name of this city far and wide.

Not only radio fans of this country have acknowledged WBT's programs. Many in Canada, Mexico, South America, the Hawaiian Islands—yes, and even Australia and New Zealand, around the other side of the earth, have responded. Is Clarence Kuester happy? Ask him?

Interesting indeed are the letters from Australia and New Zealand, for they tell of the cold weather, snows and sleet of winter. They tell, too, of receiving WBT, Charlotte, North Carolina, consistently on these winter nights, with good volume and no fading!


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