CHARLOTTE—What the Governor of South Carolina said to the Governor of North Carolina will probably be repeated Friday night during the WBT celebration of its increased power.
For August 12 will mark the close as well as the beginning of another cycle of progress in the brilliant rise of the South's pioneer broadcasting station to a position of commanding eminence in the industrial and social life of the Southland.
At 7:00 p.m. EST, on the evening of the 12th will be broadcast to millions of WBT's enthusiastic listeners both old and new, over a listening area more than twice the size of the present one, the opening ceremonies of the dedication of the WBT super-power, 50,000-watt transmitter, operating on 25,000 watts.
It will be indeed a gala occasion, at which time both Governor Gardner, of North Carolina, and Governor Blackwood, of South Carolina. have been invited to speak. The secretary of the Charlotte Chamber of Commerce, Clarence Keuster, will also be there. The mayor of 
Charlotte, Charlie Lambeth, will address the radio audience. The WBT Orchestra, led by Michael Wise, will add melodic lustre to the program, which will be presented directly from the site of the new super-power transmitter.
A unique feature of the presentation will be the broadcast of the actual transfer of the WBT power from 5,000 to 25,000 watts. The single click of a switch will be heard, in significant contrast to the roll of drums and swelling volume of full orchestra, and at that click, the control volumes on thousands of loud speakers will have to be re-adjusted to the tremendous rush of added superpower.
Starting at 7:00 a.m., August 12, the date that marks WBT's initial use of her 50,000-watt super-power transmitter, operating on 25,000 watts, WBT will be on the air for a continuous period of forty-one hours, without signing off. The dedicatory ceremonies will last all night of the 12th and until 7:00 a.m., of the 13th, at which time the regular broadcast for Saturday will begin. With a few exceptions, consisting of about four programs from New York, all presentations from WBT on the night of the dedication of her new transmitter will originate in the Charlotte studios of the Columbia key station for the South. That means that about twenty-five programs will be offered by the WBT personnel during the ceremonies.
At 9:30 p.m., the Southerners, directed by Billy Hamilton, will make their bow and play their greetings, for the first time, to their biggest audience. They have prepared a period of red-hot, snappy tunes that bid fair to make a most delightful contribution to the evening's gala festivities. Vocal refrains will be rendered by Al Garr, while the celebrated xylophonist, Pete Martin, and the well-known trumpeter, Bill Kirchies, will also appear.
The Dixie Concert Orchestra, led by Michael Wise, the genial and popular WBT maestro, will join the celebration for a half-hour concert at 11:00 o'clock. Music from the world's greatest masters will be broadcast at that time over the largest area ever to comprise the setting for a Carolina or Southeastern radio audience. Joan Mars will be at the microphone for the vocal renditions.
On the stroke of midnight, the resonant voice of Clair "Interlocutor" Shadwell will ring out with "The Dixie Mammoth Minstrels," and the gigantic celebration, dedicating the WBT 50,000-watt transmitter, operating on 25,000 watts, will continue with the greatest effort ever made by the country's most successful radio minstrel show. The Old Maestro, Michael Wise, will lead the WBT orchestra for the music on this program. The music of this 18- piece band will be enhanced by the vocal renditions of the Four Gentlemen from Dixie, and the solo numbers of Al Garr and Bill Elliott. Eefraim Lee and Slufoot Lochman, endmen, and Mr. Shadwell, interlocutor, have gags of dazzling, uproarious humour.
At 12:30, Philco Phil will be at the microphone for a 15-minute period of popular-ballad entertainment of both vocal and organ selections. He has arranged a special presentation for the event of his first super-power broadcast.
The Marionettes will bring to the new audience a program of unusual classic and semi-classic melody at 12:45 a.m. Gustave Schulzee will conduct.
From 1:00 to 2:00 a.m., the Swanee Grill, with its informal, friendly music by the orchestra, led by Billy Hamilton, and the songs of Bill Elliott, Al Garr, and the Dixonians Quartet. Lee Everett will announce the program, which promises to add a distinctive and most enjoyable hour to the dedication.
Among the features that will be heard during the remainder of the early morning broadcast will be Michael Wise and his orchestra, with a half-hour of classic music; Bob Mitchell at the organ for a thirty-minute presentation of popular music; Billy Hamilton and his orchestra, with a program of popular hits; Bill Davis and the Cotton Blossoms, for a period of Hill Billy music; Bo Buford, Bob and Bill, and finally, the Dixie Jamboree.