WBT - The Early ThirtiesChanges

Broadcast Advertising News, July 1930

NBC Ends Two-Chain Service Over Carolina Station

The double service planned by station WBT, Charlotte, N. C., has been brought to an abrupt conclusion by the withdrawal of NBC programs, following the announcement that Columbia had purchased a considerable interest in the station.

Control of the station, however, rests with its president, M. K. Gillian, who at first hoped to retain some of the programs of the NBC, to which his listeners had become accustomed, such as "Amos 'n' Andy," in addition to the newly acquired CBS features. But M. H. Aylesworth, in his statement, explained that when the station's time was divided between local programs and those of two chains, neither network would get enough time to justify the expense and so the National Broadcasting Company was regretfully cancelling its service.

Under the new arrangement, WBT will apply to have its power increased from 5,000 to the maximum power of 50,000 watts, it has been announced. The station occupies the clear channel of 1080 kilocycles.

 

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